To study World Hypertension Day, Telenor Health launched a five-day health marketing campaign in the course of u . S. A. The major goal of the marketing campaign is to educate and growing public recognition of high blood pressure, additionally commonly called high blood pressure, said a press launch. As excessive blood pressure is the principal risk issue in growing cardiovascular ailment, this 12 months’ global subject “Know Your Numbers” refers to elevating recognition about the significance of knowing one’s blood strain size. Hypertension is a prime reason for strokes, heart assaults, and kidney sicknesses and can also contribute to dementia. Many people who suffer from high blood pressure aren’t aware that they have got it as there may be no symptoms, and frequently people only discover after struggling a coronary heart assault or stroke.

Executed by Tonic, the campaign conducted greater than 1,000 blood stress assessments for the general public from May 13 to May 17. Several fitness camps have been established in each city and rural region. Stating the significance of the day, Andrew Smith, a chief business officer of Telenor Health, stated, “According to the World Health Organization, hypertension was defined as ‘the primary killer’ in 2002. As an accountable authority, we feel extreme responsibility and utmost sincerity for the motive, and so, we performed this marketing campaign to elevate mass cognizance on Hypertension.”
World Hypertension Day is organized by way of the World Hypertension League (WHL), which is an umbrella corporation composed of 85 high blood pressure societies and leagues from all around the international.

Therefore, high blood pressure is generally defined as a blood pressure exceeding 140/90mmHg, confirmed on multiple occasions. The top number (140) is called the SYSTOLIC PRESSURE, and it represents the pressure in the blood vessels (arteries) as the heart contracts and pumps blood into circulation. The bottom number (90) is called DIASTOLIC PRESSURE, and it represents the pressure in the blood vessels as the heart relaxes after contraction. These figures measured in millimeters of mercury (mmHg) reflect the highest and lowest pressures the heart and blood vessels are exposed to during circulation. The generally accepted normal value for blood pressure is 120/80mmHg. Above this value but less than 140/90mmHg is not considered hypertensive yet but signals danger; therefore, it is called High normal.

An elevation of the blood pressure (hypertension) increases the risk of developing Heart (Cardiac) diseases such as Heart Failure and Heart attack, Kidney diseases, Vascular diseases like atherosclerosis (hardening and narrowing of blood vessels), Eye damage, and Stroke (brain damage). These complications, called End organ damage, arise as a result of long-standing (chronic) hypertension. But victims of hypertension are not aware, at an early stage, that they have the disease until these complications start appearing. This is because hypertension shows virtually no signs/symptoms at an early stage. For this reason, it is generally referred to as the ‘Silent Killer.’

The damage caused by hypertension increases in severity as the blood pressure increases. Based on this, hypertension can be classified as follows: Borderline Hypertension is defined as mildly elevated blood pressure that is higher than 140/90mmHg at some times and lower than that at other times.

Patients with borderline value need to have their blood pressure monitored more frequently. They also need to assess end-organ damage to be aware of the significance of their hypertension.
It should, however, be emphasized that patients with borderline hypertension have a higher tendency to develop more sustained hypertension as they get older. They stand a modest risk of having heart-related diseases. Close monitoring of their blood pressure and lifestyles could be beneficial in this regard.

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