What started as a side mission in a laboratory inside the University of Wisconsin–Madison Department of Biochemistry is now a successful Wisconsin startup that’s nearer than ever to giving ladies a manner to, without difficulty, tune their hormone ranges and help overcome problems conceiving a toddler.
Propelled by using an abundance of sources on campus and within the town of Madison, Katie Brenner — a former UW–Madison postdoctoral researcher in biochemistry — and her co-founders at their employer, BluDiagnostics, are seeing their idea grow to be a truth.

“We believe that once women’s fitness care wins, our complete financial system wins,” Brenner, leader govt officer, says. “We are committed to making women’s fitness higher. We started with the purchaser in thoughts because we had been the consumer, me particularly having confronted those problems.” BluDiagnostics desires to supply a product to assist girls as it should reveal key hormones, estradiol and progesterone, every day inside their domestic comfort. The goal is to equip women with medically applicable information to assist triage diagnosis and treatment for fertility-associated situations.
Brenner commenced her postdoctoral studies at UW–Madison in 2012, inside the former UW–Madison biochemistry Professor Doug Weibel. Originally from Illinois, she spent her undergraduate years at Stanford University reading electrical engineering and acquired her Ph.D. From Caltech in biological engineering.

In Madison, she studied vitamins for preterm babies, even main a scientific look at more than 400 preterm infants to check their urine for early contamination symptoms. After acquiring promising records from an aspect project on fertility, Brenner decided to pursue the concept that could grow to be bluDiagnostics: Can there be a device that lets women easily, quickly, properly, and correctly degree and tune their hormones?

Brenner, Weibel, and Jodi Schroll have been unique co-founders. Today, Schroll serves as chief commercial enterprise officer, and Tong Xie is the corporation’s leader working officer. The technique bluDiagnostics employs checking out for hormones in saliva. “I concept it changed into a wonderful concept and changed into amazed that there have been no similar tests to be had,” says Weibel, now at Amazon but worried within the company. “It’s tough to make this type of test for detecting deficient levels of hormones to do it in an extensively various sample along with saliva is a high-quality success … I figured that if a solution was feasible, Katie changed into positioned to locate it.” Weibel provides: “The subculture of tech development and commercialization on campus and in Biochemistry changed into useful.”

Opportunities on campus and inside Wisconsin’s state helped flesh out Brenner’s concept, provide preliminary funding, and bridge the technology with her commercial enterprise concept. The Morgridge Entrepreneurial Bootcamp and Business and Entrepreneurship Clinic, in addition to different assets from the Wisconsin School of Business and Wisconsin Alumni Research Foundation (WARF), aided immensely. “UW–Madison has been tremendous for us,” she says. “It absolutely commenced with having a super marketing consultant who turned into open and willing to say ‘you need to try it.’ And due to the fact those first outcomes had been promising, I become able to locate such a lot of greater assets on campus. These had been applications and opportunities already showing up in my inbox. All I had to do turned into a click. These campus assets surely helped me discern out what to do subsequent and get wherein we are today.”

The employer received many early accolades, together with triumphing first prize in the 2015 Wisconsin Governor’s Business Plan Contest, and its innovation and drive haven’t slowed. Now, after a few greater years of work and expansion of the group from two human beings to nine, bluDiagnostics is armed with a device undergoing preclinical trials. The corporation hopes to manufacture the device for sale in a couple of years.

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Student. Problem solver. Certified creator. Zombie expert. Internet fanatic. Music maven. Web fan. Garnered an industry award while selling mannequins in the financial sector. Spent 2001-2006 developing strategies for Virgin Mary figurines in Washington, DC. Had a brief career getting my feet wet with shaving cream in Los Angeles, CA. My current pet project is testing the market for bullwhips in West Palm Beach, FL. Was quite successful at creating marketing channels for country music in the aftermarket. Managed a small team selling rubik's cubes in Pensacola, FL.